Radio has emerged as a very powerful medium to reach the masses. In short, a very strong tool to advertise. Whether it is about establishing a brand or recalling an existing brand, gone are those days, when TV was considered to be only powerful medium to propagate brands, now, radio is one medium that cannot be ignored.
According to the FICCI-KPMG report, The Indian M&E industry grew by 12.6% overall. The sector is projected to grow at a healthy CAGR (Compound Annual Growth Rate) of 15.2 percent to reach INR 1661 billion by 2017. It can, therefore, be inferred that the viewership/listenership has also increased. With increasing TV sets at home, people are investing in a simple Radio set too. And, why just at home to access Radio, when you can listen to it in your car, café or any other public place. This explains it all! It is one of the powerful 24x7 tool to advertise your brand!
Selectivity: Radio can target a specific consumer group. Consumers spend more time listening to the radio than watching television. You want to target a working professional? “Morning” is the time my friend! You cannot miss radios advertising the realtors and their schemes. You dare switch to another radio station and you will hear some other builder publicizing its brand.
Cost effective: This is a low cost media to use when advertising. Radio commercials require a good media agency. They will do the job for you and all you need to do is to approve! Advertisers can build and target a larger reach and frequency because of the low overall cost of radio. You do not need to hire actors or models, as required in TV or Print commercial.
Integrated marketing opportunities: Not just advertising on Radio helps but also tie-ups with show in the prime time is effective by engaging listeners and RJ initiating the interaction.
Time efficient: How long does it take to get a television or print campaign off the ground? Producing a quality radio spot can happen as fast as two days. This means, you are able to test your message or brand on the radio almost as quickly as you think of it. Boss has given u a deadline to market the product. Hire a media agency; get a radio spot, and KABOOM! Your ad is on air, the next day!
Radio advertising can enhance a brand and product in a tremendous way if it is done in the right manner and at the right time and place.
Do you need help with radio advertising, TV advertising, media planning or productions? We can help!